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New York, NY, USA

Parfait is a venture backed, DTC startup creating an AI tech enabled platform to provide custom wig products to consumers. This is the first direct-to-consumer customization business model, eliminating the need for in person visits, and removing the costs associated with customization from traditional stylists. Our service generates customizable 3D hair models that match wigs and other hair extensions, such as clip-ins, braids, bundles, and closures that we manufacture, customize and sell, allowing the user to visualize realistic product results in real time. By capturing the dimensions of our customers facial features to measure wig, closure, and frontal fit, using color identification to match skin tone to lace tint, and allowing our customers to select the color and cut of their hairstyle, we provide fully customized wigs, weave bundles, frontals, and closures with a single purchase.

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