Growth Launcher - Lagos
Nestcoin
Who We Are:
Banking was never built for creators. Onboard is a modern banking app built exclusively for those who create, build and innovate. We offer multi-currency accounts, cards, stablecoins, crypto and soon, credit—so you can get paid, spend, save, invest and send globally without juggling multiple apps. We want to become the No 1. financial partner for the next generation of creative entrepreneurs globally.
Role Overview:
As the Lagos Growth Launcher, you will be responsible for building Onboard’s first community of activated and passionate creators in the city. You will focus on engaging the Nigerian Creators, particularly in Lagos, to drive Onboard’s adoption within this key demographic. This role requires an entrepreneurial mindset, event marketing expertise, and the ability to forge strong relationships with creators, influencers, and local communities.
Who You Are:
You are a self-starter, a natural community builder, and a creative marketer. You thrive in fast-paced environments, love engaging with people, and have a track record of launching and growing communities. You understand the power of grassroots activation and can execute a blend of offline events, community partnerships, and influencer-driven growth strategies.
Your mission, should you choose to accept it:
The goal for this role is to launch and expand Onboard’s reach within the Nigerian Creator Community, with a strong focus on those based in Lagos. You will drive activations and other engagement strategies that lead to an increase in sign-ups, activations, and transactions in Lagos, Nigeria.
Contract & Compensation
This is a freelance/contract position with a performance-based compensation structure:
- You will earn a base payment once you generate 200 MQLs (Marketing Qualified Leads) and activate 50% through a high-tough activation process.
- After reaching this milestone, you will be paid per activated user who has a monthly transaction volume of at least $300.
What you will do:
Community Building & Partnerships
- Identify and onboard Nigerian Creators, particularly in Lagos, who will champion Onboard within their communities.
- Establish partnerships with co-working spaces, creator hubs, local businesses, and influencers that cater to African creator communities in Lagos.
- Build and maintain relationships with key stakeholders to foster long-term engagement.
Event Marketing & Activation
- Plan, organise, and execute high-impact events that engage and onboard creators in Lagos.
- Develop unique event formats that resonate with the creator audience (e.g., networking nights, workshops, pop-ups).
- Leverage offline activations to drive word-of-mouth adoption of Onboard.
Growth & User Acquisition
- Design and execute local marketing campaigns targeting Nigerian Creator communities in Lagos.
- Oversee referral programs and ambassador initiatives to accelerate adoption among Nigerian Creators
- Track key performance metrics and iterate on strategies to optimise results.
Market Insights & Competitor Analysis
- Conduct market research to understand the financial needs, pain points, and behaviours of the creators in Nigeria.
- Keep a pulse on industry trends and competitor activity to refine Onboard’s growth playbook.
- Provide regular feedback to the product and marketing teams to enhance our offerings.
You will be a perfect fit if you have:
- 2+ years of experience in talent management, community building, growth marketing, event marketing, or a related role.
- Proven experience launching and scaling a brand, product, or community in a new market.
- Deep understanding of the Nigerian creative landscape in Lagos.
- Strong personal network within the creator and influencer community in Lagos.
- Strong interpersonal skills with the ability to build and nurture relationships.
- Ability to execute quickly, adapt strategies, and work independently in a fast-moving environment.
You are even a better fit if:
- You are a creator or influencer yourself and feel comfortable making video content for Brands
- You have experience in fintech, creator platforms, or consumer apps.
- You have previous experience working with grassroots marketing, offline activations, or ambassador programs.
Why Join Onboard?
- Be part of a mission-driven fintech empowering creators worldwide.
- Take ownership of launching a high-growth market from the ground up.
- Work in a fast-paced, innovative environment with a passionate team.
- Performance-based earning potential with no cap on commissions.
🚀 Ready to build the future of financial services for creators? Apply now!